Equipment
PEDESTRIAN COUNTERS
TTM Equipment Pty Ltd is the Australian Distributor for Prodco International Counting Products. The Prodco range of pedestrian counting products are leading the way in pedestrian counting technology.
APPLICATIONS (Click for Details)
PRODCO PRODUCTS (Click for details)
Retail
Industry
Prodco International's traffic counting solutions integrate easily with key sales and labor data to provide user-friendly management reports for analysis, which will help retail organizations answer questions about operational efficiency and marketing effectiveness, allowing the possibility to implement change and realize significant savings and increased profitability.
Our advanced solutions provides retail organizations with fast, accurate information on shopper movement in an easy to understand format. The system provides continuous and quantifiable traffic information that feeds into existing key performance indicators to help retail organizations monitor the impact of their business decisions with measurable financial payback. Our solutions easily integrate into most retail network infrastructures. The system is completely automated and integrates to most POS solutions.
Why use traffic as a measurement?
Prodco’s solutions will help organizations convert browsers into buyers by providing insight into consumer traffic patterns for each store location. There are a number of ways organizations can leverage retail intelligence to improve overall operations.
Benefits:
- Accurately measure true conversion ratios
- Accurately and cost effectively schedule employees
- Identify "power hours," or peak selling times
- Get early warnings of future opportunities and/or challenges
- Evaluate the success of advertising and promotional programs
- Analyze new store concepts
- Make informed decisions about visual merchandising
- Compare the performance of multiple locations
In short, our products and services have been specially designed for retailers - to help maximize sales, reduce operating costs and make profit-building business decisions.
More and more retail organizations rely on the use of customer counting technology to capture objective information about the traffic flow entering and leaving their stores. Combined with POS and labor data, and careful analysis, customer counting will provide organizations with unparalleled insight into daily customer traffic patterns. This insight is invaluable in many different ways, but especially in how it can help successfully convert more browsers into buyers.
To improve Sales and Profits significantly, focus on Unsold traffic before Additional traffic
Shopping
Centers and Developers
More and more shopping center managers, property owners and asset managers need to know the true picture of traffic flows into and around their centers. Our advanced technology help us provide you with this information quickly, accurately and in an easily understood format.
Why use traffic data as a measurement?
Traffic data is an important Key Performance Indicator which is an essential variable affecting the performance of any shopping center. Use traffic as the basis for planning the running and organization of your center, or to understand strategic or tactical market opportunities and optimize the number of customers who use your center.
Prodco's solution can be installed in one center or across a portfolio, providing continuous and quantifiable information, which feeds into your other performance indicators to help you monitor your center and the impact of your business decisions.
Benefits
Monitor the impact of business decisions on issues such as:
- shopper circulation within a center
- the impact of major anchor stores and the ideal tenant mix
- the impact of promotions and specific events on customer flow, car park usage and many other factors
- evaluate lease costs based on traffic flow in key areas
This information can be used in conjunction with sales data to optimize the number of customers visiting your center and resulting sales.
Airport
Passenger Counting
The use of passenger counting is increasingly recognized as a key performance indicator for measuring and helping to improve an airport’s success in driving sales from passengers, greeters and employees.
Prodco provides automatic counting systems to enable you to better understand people flow, dwell time and occupancy levels of passengers in and around the airport and how it impacts on your revenue potential.
Do you know…
- The sales value of each minute of passenger time spent in-lounge?
- Your optimum dwell time?
- How occupancy volumes impact:
- Average Transaction Value?
- Conversion? (ratio of sales transactions to passenger numbers)
- When diminishing returns threaten retail revenues?
- Numbers of greeters and purchasing potential land-side?
Prodco international can help you answer these questions and work with you to turn this information into knowledge, which will help you identify ways to maximize retail revenue.
Casinos
Uncovering New Opportunities
Like other businesses that rely on foot traffic, casinos need accurate and reliable data on consumer movement and traffic patterns. This information is essential for enhancing customer service and managing a property's retail tenant mix - both of which have a profound impact on profitability. With Prodco's deep understanding of traffic measurement and reporting, casinos and other gaming establishments can easily get the real-time intelligence they need to:
- Develop winning location and product placement strategies
- Enhance service by synchronizing operations to traffic
- Measure promotional effectiveness against playing time metrics
- Benchmark property performance
- Increase sponsorship revenue
- Understand the effectiveness of capital expenditures
- Replace interior and exterior barricades with overhead, traffic-flow-friendly technology
- Eliminate unnecessary payroll expenditures for gaming commission obligations with more accurate, automated traffic counts